In this course you will learn how to attract and nurture leads into revenue opportunities. This course will teach you: why a lead generation process is important; how to create lead generation campaigns; lead magnets to attract clicks and conversions; Customer Relationship Management (CRM) software to tag and manage leads; lead generation analytics; convert leads into sales; measure your return on investment (ROI).

What you’ll learn

• Define key goals and metrics
• Develop a lead generation plan
• Create lead generation campaigns
• Building attractive content
• Using lead generation technology
• Generating leads with blogs and social media
• Increasing visibility through events
• Qualifying and tagging leads
• Nurturing leads
• Tracking ad performance
• Measuring campaign effectiveness