Branding: Influence Consumer Perceptions

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Branding: Influence Consumer Perceptions

$99.00

From concept to style guide, learn everything it takes to bring a brand to life. You’ll walk through the same process a designer would and end up with your very own visual identity.  Learn the difference between a brand, identity, and logo, and how these pieces all work together to support a product and tell a story.  With the help of Pearl’s branding course, you will position your brand to stand out from the crowd and learn how to build your brand equity.
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Description

Upon completion of this course, you will successfully be able to…

  • Evaluate business objectives and accomplishments according to S.M.A.R.T Goals.
  • Build a strong brand identity package.
  • Elevate brand positioning in a competitive market.

Let's walk through each lesson!

Lesson 1: Having a Strong Brand

  • Develop an effective marketing strategy
  • Conduct a step by step SWOT analysis 

Lesson 2: Branding Goals

  • Set up an action plan
  • Evaluate current goals and accomplishments through S.M.A.R.T goals

Lesson 3: Branding Logo Representation

  • Color psychology and consumer behavior 
  • Logo design and recognition

Lesson 4: Identifying Your Target Market

  • Differentiate between target market and target audience 
  • Identify consumer wants and needs

Lesson 5: Analyzing Your Competition

  • Brand strategy and consistency
  • Walk through the process of competitor analysis
  • Build brand loyalty

Lesson 6: Messaging and Value Proposition

  • Build an identity package
  • Create a value proposition

Lesson 7: Defining Your Story

  • Position your brand 
  • Conduct market research
  • Define how a product/service fits into consumer lifestyle

Lesson 8: Creating Your Elevator Pitch

  • Create an elevator pitch
  • Align business goals and objectives 
  • Points of parity vs points of difference

Lesson 9: Cost Effective Advertising Options

  • Create a cost-effective advertising method

Let's walk through each lesson!

Lesson 1: Having a Strong Brand

  • Develop an effective marketing strategy
  • Conduct a step by step SWOT analysis 

Lesson 2: Branding Goals

  • Set up an action plan
  • Evaluate current goals and accomplishments through S.M.A.R.T goals

Lesson 3: Branding Logo Representation

  • Color psychology and consumer behavior 
  • Logo design and recognition

Lesson 4: Identifying Your Target Market

  • Differentiate between target market and target audience 
  • Identify consumer wants and needs

Lesson 5: Analyzing Your Competition

  • Brand strategy and consistency
  • Walk through the process of competitor analysis
  • Build brand loyalty

Lesson 6: Messaging and Value Proposition

  • Build an identity package
  • Create a value proposition

Lesson 7: Defining Your Story

  • Position your brand 
  • Conduct market research
  • Define how a product/service fits into consumer lifestyle

Lesson 8: Creating Your Elevator Pitch

  • Create an elevator pitch
  • Align business goals and objectives 
  • Points of parity vs points of difference

Lesson 9: Cost Effective Advertising Options

  • Create a cost-effective advertising method

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