Description
Upon completion of this course, you will successfully be able to…
- Simplify business – consumer interactions with the right CRM applications.
- Measure lead engagement and increase company revenue.
- Identify which marketing efforts drive qualified leads.
Let's walk through each lesson!
Lesson 1: What is Lead Generation
- Define lead generation vs lead nurturing
- Attract visitors and convert leads
- Engage with shoppers through social media
Lesson 2: Lead Generation Content
- Develop and effective lead generation strategy
- Discover lead generation opportunities
- Improve engagement efforts lead capturing, lead magnets, lead scoring, and conversion techniques
- Structure your landing page
Lesson 3: Lead Generation Strategies and Campaigns
- Find lead score opportunities
- Categorize leads according to engagement levels
- Measure engagement through lead scoring
- Understand the process of CRM applications
- Understand marketing personas
Lesson 4: Lead Scoring and Personas
- Understand lead nurturing and automations
- Continuously funnel leads through automation procedures
- Track consumer interactions through CRM software
- Keep consumers invested and increase brand loyalty
Lesson 5: Lead Nurturing and Automations
- Dive into “The Internet of things”
- Connect your industry in real-time to consumer needs
- Integrate traditional marketing into technological advancements to connect with consumers.
Lesson 6: Marketing funnel and cross selling
- Understand the hierarchy of a marketing funnel
- Drive consumer engagement through “point of purchase”
- Interact with audiences through an email drip campaign
Let's walk through each lesson!
Lesson 1: What is Lead Generation
- Define lead generation vs lead nurturing
- Attract visitors and convert leads
- Engage with shoppers through social media
Lesson 2: Lead Generation Content
- Develop and effective lead generation strategy
- Discover lead generation opportunities
- Improve engagement efforts lead capturing, lead magnets, lead scoring, and conversion techniques
- Structure your landing page
Lesson 3: Lead Generation Strategies and Campaigns
- Find lead score opportunities
- Categorize leads according to engagement levels
- Measure engagement through lead scoring
- Understand the process of CRM applications
- Understand marketing personas
Lesson 4: Lead Scoring and Personas
- Understand lead nurturing and automations
- Continuously funnel leads through automation procedures
- Track consumer interactions through CRM software
- Keep consumers invested and increase brand loyalty
Lesson 5: Lead Nurturing and Automations
- Dive into “The Internet of things”
- Connect your industry in real-time to consumer needs
- Integrate traditional marketing into technological advancements to connect with consumers.
Lesson 6: Marketing funnel and cross selling
- Understand the hierarchy of a marketing funnel
- Drive consumer engagement through “point of purchase”
- Interact with audiences through an email drip campaign
