Social Media: Strategies to Engage An Audience

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Social Media: Strategies to Engage An Audience

$99.00

Why Does Social Media Matter?

  • The marketplace has gone virtual. Your customers and clients are shopping online.
  • Hashtags and targeted messaging place your brand in the scope of interested consumers.
  • Followers, Comments, Likes, and Shares = Digital Word-of-Mouth.

Become a social media marketing maverick with our Social Media: Strategies to Engage an Audience Course!

Category:

Description

Upon completion of this course, you will be successfully able to...

  • Appeal to target demographics across desired social media platforms.
  • Attract new and returning customers through effective brand messaging.
  • Understand paid advertising and strategize a course of action through facebook analytics.

Let's walk through each lesson!

Lesson 1: Setting a Proper Brand Foundation

  • Clarify brand’s identity 
  • Establish the right brand messaging 

Lesson 2: Set Up And Manage Channels

  • Understand the demographics of each social media platform
  • Identify and reach your ideal audience 

Lesson 3: Social Media Platforms

  • Learn the basics of running an effective social media channel
  • Create a Facebook business and LinkedIn profile

Lesson 4: Facebook Business Manager

  • Set up a business manager account
  • Manage your company’s Facebook Ad account

Lesson 5: Effective Social Media Practices

  • Keep your audience engaged through content creation
  • Emphasize brand consistency throughout each platform 

Lesson 6: Generating Leads Through Paid Ads

  • Walk through the process of creating a paid Facebook ad
  • Differentiate paid advertising vs boosted posts

Lesson 7: Facebook Analytics

  • Dive deeper into “Facebook Insights” 
  • Properly examine consumer engagement and behavior

Let's walk through each lesson!

Lesson 1: Setting a Proper Brand Foundation

  • Clarify brand’s identity 
  • Establish the right brand messaging 

Lesson 2: Set Up And Manage Channels

  • Understand the demographics of each social media platform
  • Identify and reach your ideal audience 

Lesson 3: Social Media Platforms

  • Learn the basics of running an effective social media channel
  • Create a Facebook business and LinkedIn profile

Lesson 4: Facebook Business Manager

  • Set up a business manager account
  • Manage your company’s Facebook Ad account

Lesson 5: Effective Social Media Practices

  • Keep your audience engaged through content creation
  • Emphasize brand consistency throughout each platform 

Lesson 6: Generating Leads Through Paid Ads

  • Walk through the process of creating a paid Facebook ad
  • Differentiate paid advertising vs boosted posts

Lesson 7: Facebook Analytics

  • Dive deeper into “Facebook Insights” 
  • Properly examine consumer engagement and behavior

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